In this section we are required to look at the website based on mermaids by Animal Planet and analyse it accordingly.
The purpose of the site and series was to inform the world about the discovery of mermaids, this was started by some 'raw' footage that was posted by people who discovered them, the footage ranged from spotting them in the distance to the discovery of a body. this caused a whole epidemic to form and being able to tell the difference between what was real and what was fake became paper thin.
Animal Planet got people to engage in this by getting them to use the hash tag '#mermaids' to reveal all the 'never seen before' footage. they started to air a TV series based on this in two different shows, the one was "Mermaids the body found" and "Mermaids New Evidence". they got people to release interviews to help prove that this whole series was real.
The public responded by tweeting about it using the hash tag. Animal Planet got a large reaction as people have always been willing to believe that mermaids are real. People started to tell stories of their own and starting posting pictures upon pictures of themselves as mermaids. all this to help the trend spread.
Scientists started to reveal facts about how ancient beings such as vikings and the old Chinese folklore etc. who spoke about mermaids, they also started to mention sailors who spotted or described these beings and wrote it down in a log book. more facts proved that they were real that those that proved they were not.
In my opinion the whole trend was a success when it started, which was in the period from 2012 - 2013.. however it has not died down. People do however still tend to use the hash tag but as far as the series it is now just a soft thought in the back of peoples minds. Thus the success was only back these and now there isn't much left of it.
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